Beyond Big Data: Analytics in Unexpected Places
Predicting the next big Hollywood blockbuster
Known as Script Doctors, writing consultants use data collected from both blockbusters and flops to analyze how incoming scripts measure up to lessen investment risks, according to a recent New York Times article.
Playing ball and measuring success
The Wall Street Journal recently reported that in the U.K., several soccer (football) teams employ sensors embedded in players' clothing to report field positions and heart rate. And basketball and baseball players use video data and analytics to examine their precise movements.
Picking the new number one song
Digital Trends reports that music executives monitor social buzz to see which independent bands and musicians have cultivated an online following that warrant talent managers and a record deal.