TeleTech
Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.
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Engagement Is the New Loyalty

5 Ways to Challenge Your Thinking About Sales Strategy

Strategy is about making specific choices to win in the marketplace. It’s about how to practically translate the business’ aspiration into reality. Strategy involves deciding where to play, where not to play, and how to play so that you are able to maintain a competitive advantage. Consider five critical areas of strategy development, and ask yourself these questions to guide your own unique sales strategy development.