Thursday, May 31, 2012
Direct electronic marketing via email is widely used, but many companies don't know how to communicate effectively with customers via email.
The Business Insider recently laid out some tips to running a successful email marketing campaign, including timing, having a strong headline, making it mobile friendly and writing infrequently.
Making your email marketing campaign mobile friendly is key with the recent technological trend toward mobile devices. According to a recent Gartner report, worldwide sales of mobile phones reached 419.1 million units in the first quarter of 2011. With so many people now checking email on their mobile phones, if the marketing campaign isn't mobile, it is likely being ignored.
AGBeat says that avoiding the use of spam words such as "buy," "cheap," and "bargain" is essential, as many email providers label those messages as junk and put them directly into the spam folder.
"Don't create just another marketing newsletter," Tim Jahn of Entrepreneurs Unplugged told Business Insider. "Your customers already get 3,203 of those. Instead, share your real story with your customers. Write in a personable voice, as if you're just writing to a really good friend of yours."