Thursday, June 28, 2012
Email is a cost-effective medium for a business to use to connect with customers. In order to gain the maximum benefits from the service, a company needs to know how to put together emails effectively.
According to Target Marketing Mag, there are three lessons email marketers can take from telemarketers to provide the most engaging content for a potential customer.
The three "W's" are always a good way to know if the email will be effective. Every email needs to include who you are, why you're contacting the person, and why they should contact you back.
The source also recommends brevity in marketing emails. With more potential customers using their smartphones to access the internet, according to Pew Internet, it is important to make emails easily readable from a mobile device.
Once an email is written, it needs to be run through the "hypocrisy test." If you wouldn't read the email if someone sent it to you, it is probably best to scrap it altogether and start from scratch.
If used correctly, electronic direct marketing can be a great tool for businesses to attract potential customers.