Wednesday, May 30, 2012
With the far reaching abilities of digital technologies, businesses are increasingly incorporating digital media and electronic marketing into their business plans.
According to a recent study from Cutting Edge Information, the growth of digital media among healthcare providers and patients has made digital marketing a key piece in the marketing media mix for new brand campaigns.
For patients, digital media is used as an eLearning resource to stay informed on available treatment options. Providers use digital media as an everyday platform to communicate with pharmaceutical field reps.
A recent survey conducted by the Chief Marketing Officer Council reports that senior marketers state digital marketing has become a key topic of conversation and a strategic agenda with executives and line-of-business leaders. The report found that 67 percent of respondents believe electronic direct marketing via email is the most effective use of digital marketing.
"With sophisticated marketing endeavors, there is no silver bullet, and as we shift focus from the tactics of search, display, social, and mobile to the strategic value of customer data integration and ownership, the winners will be those who best architect and orchestrate their marketing resources around their technologies and customer data," said Jacques van Niekerk, CEO of Acceleration.