Monday, April 30, 2012
Duke University's, CMO Survey recently reported that the business-to-consumer services industry makes up the majority of outsourced business. The study finds that 88 percent of the B2C-Service industry relies on outsourcing, followed by 80 percent in the B2C-Product industry, 75 percent in the B2B-Product industry, and 66 percent in the B2B-Service sectors.
As the outsourcing industry trends toward increased demand for lead generation and core sales process revenue recognition, a large number of outsourcing providers are building strategies to accommodate this demand. Hewlett Packard's recent announcement of the company's enhancements to its Social Enterprise Services platform will further develop the customer relationship management services that the company can offer this demographic.
Hewlett Packard's Social Enterprise Services platform can offer providers a service that incorporates social media information into existing Hewlett Packard contact channels to provide organizations with a holistic view of their customers. Hewlett Packard's Social Enterprise Services will allow businesses to better target key influencers and track analytics, processes, and information. Building a lead generation system around this single platform allows users to draw from activity on multiple social media sites, as opposed to aggregating information from each site individually.