Integrated Analytics and Effective Channel
Marketing Strategies Aligns
Actionable Customer Intelligence to Drive Higher Growth and Brand
Loyalty
Expected to be Immediately Accretive to Earnings
ENGLEWOOD, Colo.--(BUSINESS WIRE)--Feb. 28, 2012--
TeleTech Holdings, Inc. (NASDAQ: TTEC), a leading global
provider of technology-enabled customer engagement and experience
solutions today announced the expansion of its offerings with the
acquisition of iKnowtion, a marketing analytics firm that helps
Fortune 1000 companies harness the power of big data and turn it
into a strategic asset.
Since its founding in 1999, iKnowtion has helped some of the
world's largest and most respected companies strengthen brand
engagement, maximize customer value and build greater customer
loyalty. iKnowtion's recurring revenue model combined with its
proprietary analytics engine integrates marketing analytic
methodologies with business consulting expertise to help clients
deliver superior outcomes in three critical areas: demand
generation, increased wallet share and channel optimization.
The acquisition will strengthen TeleTech's fully integrated
customer experience portfolio, while adding some of the world's
largest companies to TeleTech's existing client base. As with
previous acquisitions,TeleTechwill fully leverage the expanded
sales opportunities within iKnowtion's existing clients and
believes its 175 global clients will also benefit from the
data-driven solutions that iKnowtion offers.
"The vast amount of big data that is now available in the
burgeoning digital economy is dramatically changing how companies
compete," saidKen Tuchman, chairman and chief executive officer.
"Companies that successfully leverage real-time customer insights
have the ability to create more personalized and profitable
relationships with their customers. As a result, there is an
accelerating need for data analytics expertise to enable smarter,
more effective business decisions."
"The acquisition of iKnowtion bolsters our ability to apply the
right blend of people, processes and technology to gather and act
on customer insights to drive increased brand differentiation for
our clients," continued Tuchman. "iKnowtion is a natural extension
of our ability to meet the increasingly complex needs of our
clients while at the same time enhancing the strength of our
proprietary, technology-based solutions."
"We are very excited to align ourselves with a leader in the
customer experience revolution," saidBill Duffy, founder and
managing partner for iKnowtion. "For the past 12 years our
organization has successfully unlocked the power of data for our
clients across the automotive, financial services, retail and
consumer goods verticals and we look forward to offering that
expertise to TeleTech's prestigious client base."
The acquisition is expected to be immediately accretive to
TeleTech's earnings.
ABOUT IKNOWTION
iKnowtion is a marketing analytics consulting firm that helps
Fortune 1000 companies optimize the impact of marketing
expenditures from demand generation to customer development and
resource effectiveness. iKnowtion's industry knowledge and
expertise, combined with a comprehensive and proven analytic
approach, provides businesses with the marketing insights and
analytical engines required to dramatically improve business
results. Global leaders in automotive, financial services, retail
and consumer goods rely on iKnowtion to help increase market share,
boost customer loyalty and optimize marketing spending. Founded in
1999, the company is headquartered in Burlington, MA.For more
information, please visit http://www.iknowtion.com.
ABOUTTELETECH
For nearly 30 years, TeleTechand its subsidiaries have helped
the world's most successful companies design, build, implement and
manage superior customer experiences across the customer lifecycle
in order to drive shareholder value. As the go-to partner for the
Global 1000, the TeleTechgroup of companiesdelivers
technology-based solutions that maximize revenue, transform
customer experiences and optimize business processes. From
strategic consulting to operational execution, our more than 42,000
employees drive success for clients in the communications and
media, financial services, government, healthcare, technology,
transportation and retail industries. Our companies deliver
award-winning integrated solutions in support of customer innovation, revenue generation, technology innovation,
enterprise
innovation, learning
innovation and strategic management
consulting. For additional information, please visit .
FORWARD-LOOKING STATEMENTS
Statements in this press release that relate to future results
and events (including statements about future financial and
operating performance) are forward-looking statements based on
TeleTech'scurrent expectations. Actual results and events in future
periods could differ materially from those projected in these
forward-looking statements because of a number of risks and
uncertainties including: achieving estimated revenue from new,
renewed and expanded client business as volumes may not materialize
as forecasted, especially due to the global economic slowdown;
achieving profit improvement in our International BPO operations;
the ability to close and ramp new business opportunities that are
currently being pursued or that are in the final stages with
existing and/or potential clients; our ability to execute our
growth plans, including the successful integration of acquired
companies and the sales of new products; the possibility of lower
revenue or price pressure from our clients experiencing a business
downturn or merger in their business; greater than anticipated
competition in the BPO services market, causing adverse pricing and
more stringent contractual terms; risks associated with losing or
not renewing client relationships, particularly large client
agreements, or early termination of a client agreement; the risk of
losing clients due to consolidation in the industries we serve; the
risk of integrating strategic acquisitions; consumers' concerns or
adverse publicity regarding our clients' products; our ability to
find cost-effective locations, obtain favorable lease terms and
build or retrofit facilities in a timely and economic manner; risks
associated with business interruption due to weather, fires,
pandemic, or terrorist-related events; risks associated with
attracting and retaining cost-effective labor at our delivery
centers; the possibility of asset impairments and restructuring
charges; risks associated with changes in foreign currency exchange
rates; economic or political changes affecting the countries in
which we operate; changes in accounting policies and practices
promulgated by standard setting bodies; and new legislation or
government regulation that adversely impacts our tax obligations,
health care costs or the BPO and customer management industry. A
detailed discussion of these and other risk factors that could
affect our results is included in TeleTech'sSECfilings, including
our Annual Report on Form 10-K for the year ended December 31,
2011. The Company's filings with the Securities and Exchange
Commissionare available in the "Investors" section of TeleTech's
website, which is located at . All information in this release is
as ofFebruary 28, 2012. The Company undertakes no duty to update
any forward-looking statement to conform the statement to actual
results or changes in the Company's expectations.
Source:TeleTech Holdings, Inc.
TeleTech Holdings, Inc.
Investor Contact
Karen Breen, 303-397-8592
or
Media Contact
Jeanna Blatt, 303-397-8507
