Direct Alliance a Finalist for Three American Business Awards

Leading Sales and Marketing Solutions Company Recognized for Second Year in a Row by Stevie Awards
TEMPE, AZ, May 21, 2009 (MARKETWIRE via COMTEX) -- Direct Alliance (www.directalliance.com), a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading outsourcing provider of direct inside sales and marketing solutions, has been named a finalist in three different categories for the 2009 American Business Awards. The company and its leadership have been nominated in the categories of Sales Team of the Year, Human Resources Department of the Year, and Information Technology Executive of the Year.

Commonly known as "The Stevies," the American Business Awards is the only all-encompassing program honoring outstanding performance in business across the United States. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. This is the second time in as many years that Direct Alliance has been a finalist for a Stevie Award. Judi Hand, president of Direct Alliance, was nominated in 2008 for best executive in a service business. The seventh annual awards ceremony will be held on Monday, June 22 in New York City.

"We are honored to be nominated for these prestigious awards," said Hand. "We are proud of the results we deliver for our clients through our dynamic sales and support infrastructure, our global technology, and our sales performance management best practices. This recognition highlights our commitment to our clients' success."

Direct Alliance has more than fifteen years of direct sales and marketing experience providing streamlined selling solutions to help clients identify and maximize revenue generation using inbound, outbound, account management and acquisition selling strategies.

"Despite very tough economic conditions, many organizations and individuals continue to perform well," said Michael Gallagher, founder and president of The Stevie Awards. "The results of the 2009 ABAs thus far are a testament to the resilience, creativity, and hard work of American organizations, executives, and workers."

About TeleTech

TeleTech is one of the largest and most geographically diverse global providers of business process outsourcing solutions. We have a 27-year history of designing, implementing, and managing critical business processes for Global 1000 companies to help them improve their customers' experience, expand their strategic capabilities, and increase their operating efficiencies. By delivering a high-quality customer experience through the effective integration of customer-facing front-office processes with internal back-office processes, we enable our clients to better serve, grow, and retain their customer base. We use Six Sigma-based quality methods continually to design, implement, and enhance the business processes we deliver to our clients and we also apply this methodology to our own internal operations. We have developed deep domain expertise and support more than 250 business process outsourcing programs serving approximately 100 global clients in the automotive, communications and media, financial services, government, healthcare, retail, technology and travel and leisure industries. Our integrated global solutions are provided by approximately 52,000 employees utilizing 37,800 workstations across 80 delivery centers in 17 countries. For additional information, visit www.teletech.com.

About Direct Alliance

Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of industries including servers and hardware, retail, healthcare, software, electronics, and financial services. Utilizing state-of-the-art technology and best practices, Direct Alliance provides integrated solutions such as inside sales, direct marketing and analytics, ecommerce, and order management. These solutions enable highly-recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the best revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance employs more than 900 people in its Tempe, Arizona headquarters and is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit www.DirectAlliance.com or call 800.656.5827.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com. Sponsors of the third annual Stevie Awards for Sales & Customer Service include John Hancock Mutual Funds, Sales Partnerships, and ValueSelling Associates.

Investor Contact:
Karen Breen
Investor Relations
303-397-8592

Media Contact:
Bob Livingston
Media Relations
303-397-8958

SOURCE: TeleTech