Renewal Attributed to Outstanding Financial and Operational Performance
TEMPE, AZ, Feb 12, 2008 (MARKET WIRE via COMTEX News Network) -- Direct Alliance, a wholly owned subsidiary of TeleTech Holdings,
Inc. (NASDAQ: TTEC) and a leading business process outsourcing
provider of inside sales and marketing solutions, today announced
that it has been awarded a multiyear contract renewal with a Fortune
50 information technology services provider.
Direct Alliance began working with the client in 1994 and the
relationship has continued to grow since that time. Under the terms of
the renewed agreement, Direct Alliance will provide full-spectrum
account management for the client's public-sector and commercial
customers. Duties include customer acquisition, order management, and
retention programs for the purchase of servers and other hardware.
The client noted that Direct Alliance has been a successful strategic
partner by understanding its needs and developing solutions to
accelerate new customer sales. The client cited particular success
with targeted communications and other tools that resulted in a
revenue increase of 5.2 percent year-over-year.
Direct Alliance attributes this success to the strategic integration
of its order flow management and operations, analytics, electronic
direct marketing, and inside sales capabilities. "We're honored to
represent a technology company of this caliber," said Judi Hand,
president and general manager of Direct Alliance. "Our client's
willingness to sign a multiyear extension clearly demonstrates the
level of confidence they have in us."
About Direct Alliance
Direct Alliance offers sales and marketing outsourcing solutions for
its clients across a variety of industries including servers and
hardware, retail, healthcare, software, electronics, and financial
services. Utilizing state-of-the art technology and best practices,
Direct Alliance provides integrated solutions such as inside sales,
direct marketing and analytics, ecommerce, and order management,
including one of its proprietary products, Verifraud, a leading fraud
management solution. These solutions enable highly-recognized brands
to extend their market coverage in small, mid-size, and enterprise
segments while accelerating sales with some of the best revenue-to
expense-ratios in the business process outsourcing (BPO) industry.
Founded in 1993, Direct Alliance employs more than 900 people in its
Tempe, Arizona headquarters and is a wholly-owned subsidiary of
TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 global outsourcing
provider recognized by the International Association of Outsourcing
Professionals (IAOP). For additional information, visit
www.DirectAlliance.com or call 800.656.5827.