Direct Alliance Corporation Signs Multiyear Agreement With Leading Independent Software Vendor

New Program to Target Mid-Market Enterprises

ENGLEWOOD, Colo., Aug. 9 /PRNewswire-FirstCall/ -- Direct Alliance Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC), today announced that a top-five enterprise resource planning (ERP) software provider has chosen Direct Alliance to provide business process outsourcing (BPO) services to the client's mid-market organizations.

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The client, a Global 100 company, has signed a multiyear agreement with Direct Alliance for direct sales services that target businesses with $50 million to $1.5 billion in annual revenue. Direct Alliance will provide a turnkey solution, offering the client a cost-effective lead-generation solution to this important segment of its client base.

"The client chose Direct Alliance because of our experience in software direct sales, our proven account management expertise, and our consultative management team," said James Kebert, president of Direct Alliance Corporation. "As a leader in ERP software, it was important for the client to partner with a company that could build a relationship-based sales model for its mid-market audience. We offer this client the same expertise and results we have been providing to other clients for more than 13 years."

Direct Alliance Corporation, a leader in providing business process outsourcing solutions in the technology industry, brings together advanced technologies and direct sales expertise to assist clients with agility and growth by transforming their business processes to optimize existing assets, lower costs, and provide new revenue streams. In addition to software clients, Direct Alliance provides configurable solutions across other industries, including computing systems, consumer electronics and office automation.

About Direct Alliance Corporation:

Direct Alliance creates custom business process outsourcing solutions for clients who sell their products either directly or through channel sales partners. Utilizing its proprietary technology, infrastructure and processes, Direct Alliance manages analytics, direct marketing, sales, financial services, logistics and supply chain management for its clients. These services enable manufacturers of brand-name products to sell directly to customers and support existing indirect sales channels in a cost-effective and timely manner. Founded in 1993, Direct Alliance employs more than 700 people in its Tempe, Arizona, headquarters. Direct Alliance is a wholly owned subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC). For additional information about Direct Alliance Corporation, visit www.directalliance.com.

Forward-Looking Statements:

This press release may contain certain forward-looking statements that involve risks and uncertainties. The projections and statements contained in these forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements. All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause our actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to the following: estimated revenue from new, renewed, and expanded client business as volumes may not materialize as forecasted or be sufficient to achieve our Business Outlook; our ability to successfully integrate the acquisition of Direct Alliance Corporation and create meaningful growth opportunities for the combined businesses; our belief that the Direct Alliance acquisition will be slightly accretive to GAAP earnings during the first 12 months of combined operations; our belief that we are continuing to see strong demand for our services; achieving expected profit improvement in our International Customer Management operations; the ability to close and ramp new business opportunities that are currently being pursued with existing clients and potential clients in order to achieve our Business Outlook; our ability to execute our growth plans, including sales of new products (such as TeleTech On Demand(TM); our ability to achieve our year-end 2006 and 2007 financial goals and targeted cost reductions set forth in our Business Outlook; the possibility of our Database Marketing and Consulting segment not increasing revenue, lowering costs, or returning to profitability; the possibility of lower revenue or price pressure from our clients experiencing a downturn or merger in their business; greater than anticipated competition in the Business Process Outsourcing ("BPO") and customer management market, causing adverse pricing and more stringent contractual terms; risks associated with losing or not renewing client relationships, particularly large client agreements, or early termination of a client agreement; the risk of losing clients due to consolidation in the industries we serve; consumers' concerns or adverse publicity regarding our clients' products; our ability to find cost effective locations, obtain favorable lease terms, and build or retrofit facilities in a timely and economic manner; risks associated with business interruption due to weather or terrorist-related events; risks associated with attracting and retaining cost-effective labor at our customer management centers; the possibility of additional asset impairments and restructuring charges; risks associated with changes in foreign currency exchange rates; economic or political changes affecting the countries in which we operate; changes in accounting policies and practices promulgated by standard setting bodies; and new legislation or government regulation that impacts the BPO and customer management industry.

Please refer to the Company's filings with the Securities and Exchange Commission, including the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2006, and the Annual Report on Form 10-K for the year ended December 31, 2005, for a detailed discussion of factors discussed above and other important factors that may impact the Company's business, results of operations, financial condition, and cash flows. The Company assumes no obligation to update its forward-looking statements to reflect actual results or changes in factors affecting such forward-looking statements.

CONTACT:
Investors
Karen Breen
Investor Relations
+1-303-397-8592

Media, KC Higgins
Public Relations
+1-303-397-8325
Both of TeleTech Holdings, Inc.