Percepta Announces Agreement With Helm

DENVER, June 1 /PRNewswire-FirstCall/ -- Percepta, a provider of customer management solutions to the automotive industry, today announced a strategic alliance with Helm, Inc., the distributor and marketer of factory authorized automotive service information for more than 60% of the U.S. market. Percepta will provide a customer care solution to Helm, a leading provider of niche-marketing services providing merchandising, fulfillment and inventory management programs for Ford Motor Company, General Motors, American Honda Motors, NAPA, Bendix, DaimlerChrysler, and Davenport University.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050404/LAM124LOGO)

As a subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC), Percepta's proprietary technology and processes, aligned with TeleTech's breadth and depth of human capital resources, will enable Helm to scale according to market demand. Through Percepta, Helm will have access to advanced customer management technologies and analytics for an in-depth assessment of their customer needs. This will drive increased customer satisfaction, brand loyalty, and operational effectiveness for Helm, resulting in enhanced business performance. Percepta will also support Helm with their strategic corporate initiatives by providing sales support for their new business development initiatives.

"Percepta will help Helm to scale our business cost-effectively while minimizing our implementation risks," said Dennis Gusick, president and chief executive officer of Helm. "Customer satisfaction is a key priority for Helm, and this solution enables continual improvement of the customer experience."

"Helm provides a unique service to their clients by providing creative marketing solutions that utilize their core merchandising and fulfillment services," said Tom Loberto, president and chief executive officer, Percepta. "The combined capabilities of Percepta and Helm will generate effective customer care, scale, and speed to market, providing complex fulfillment services in a single package."

ABOUT HELM

Helm has been servicing Fortune 500 companies for over 60 years. Their dedicated team is focused on delivering the most efficient and productive solutions possible for customers. One of their unique strengths is the ability to offer customers complete programs all under one roof. As the sole distributor and marketer of factory authorized technical service information for Ford Motor Company, General Motors, American Honda Motors and others, Helm fulfill orders for more than 60% of the U.S. automotive market. Today, in developing integrated brand merchandising programs for clients such as NAPA, Ford, Bendix, DaimlerChrysler, and Davenport University, they are recognized as a "Top 50" Advertising Specialty Institute (ASI) Distributor, making them one of the largest promotional products companies in an industry of more than 18,000. Helm is ISO 9001:2000 Certified.

ABOUT PERCEPTA

Established in April 2000, Percepta is a global joint venture with Ford Motor Company and TeleTech Holdings Inc., and provides customer management services and solutions to the automotive industry. Percepta manages Customer concern resolution, Inbound and outbound marketing information services; Warranty and policy claim management; Pre-purchase information services recall and technical advice; online vehicle purchase management; dealer lead verification and distribution; customer financial services support; claims center; corporate support center; marketing & communications center; dealer certification programs; and, eLearning on behalf of various clients in the automotive industry. Percepta operates worldwide from locations in Melbourne, Australia, Toronto, Canada, Glasgow, Scotland, Coventry and Warley, England and Koln, Germany, as well as Melbourne, Florida, Dearborn, Michigan and Rockleigh and Mahwah, New Jersey in the United States. Percepta is ISO 9001:2000 Certified.

ABOUT TELETECH

TeleTech is a global business services company that provides a full range of front- to back-office solutions including customer management, BPO, database marketing, and outsourced services to measurably enhance clients' core customer management processes. TeleTech's ability to create innovative strategies, combined with its global technology platform and delivery infrastructure, helps clients increase revenue, lower costs, and retain their customers around the world. TeleTech's products and services, standardized processes, and recognized capabilities to implement complex global projects make the Company a valued partner for clients that include Global 1000 businesses and governments. TeleTech partners with clients to offer 150 languages, through its more than 32,000 employees, in 17 countries. For additional information, visit www.TeleTech.com.

FORWARD-LOOKING STATEMENTS

This press release may contain certain forward-looking statements relating to future results. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These forward-looking statements are subject to risks and uncertainties that may cause TeleTech's and its subsidiaries' actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to the following: the ability for the Company to execute its growth plans and to achieve its three-year financial goals and targeted cost reductions; the Company's ability to increase profitability via the globalization of its North American best operating practices; the ability to successfully launch and generate revenue from new product introductions; the estimated revenue associated with new or renewed client agreements; the possibility of the Company's Database Marketing and Consulting segment not returning to historic levels of profitability; the ability of the Company to fund its future growth initiatives; greater than anticipated competition in the customer care market, causing adverse pricing and more stringent contractual terms; risks associated with losing or not renewing significant client relationships, or early termination of a client agreement; the Company's ability to close new business and fill excess capacity; consumers' concerns or adverse publicity regarding the products of the Company's clients; higher than anticipated start-up costs or lead times associated with new ventures or business in new markets; execution risks associated with performance-based pricing metrics in certain client agreements; the Company's ability to find cost effective locations, obtain favorable lease terms, and build or retrofit facilities in a timely and economic manner; risks associated with business interruption due to weather- related events; risks associated with attracting and retaining cost-effective labor at the Company's customer management centers; the possibility of additional asset impairments and restructuring charges; risks associated with changes in foreign currency exchange rates; economic or political changes affecting the countries in which the Company operates; changes in accounting policies and practices promulgated by standard setting bodies; and, new legislation or government regulation that impacts the customer care industry.

Please refer to the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the year ended 2004, for a detailed discussion of factors discussed above and other important factors that may impact the Company's business, results of operations, financial condition, and cash flows. The Company assumes no obligation to update its forward-looking statements to reflect actual results or changes in factors affecting such forward-looking statements.

TeleTech, the TeleTech logo, TeleTech On Demand, and Customer Insight Analyzer are trademarks of TeleTech Holdings, Inc.

CONTACT:
Investors
Karen Breen
+1-303-397-8592

Dan Campbell
+1-303-397-8634
Both Investor Relations

Media
Julie Lucas
Public Relations
+1-303-397-8555
All of TeleTech Holdings, Inc.