Newgen and Ford Launch 'Genuine Retention Plus' for Ford and Lincoln Mercury Dealerships

SAN DIEGO, March 1, 2005 /PRNewswire-FirstCall via COMTEX/ -- Newgen Results Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC), and a leading provider of innovative marketing solutions to the automotive industry, today announced the launch of Genuine Retention Plus (GRP) with Ford Motor Company (NYSE: F). Genuine Retention Plus offers automotive dealers personalized marketing solutions to increase customer satisfaction and retention levels, resulting in greater brand loyalty for Ford and its dealerships.

Newgen's GRP offers dealers the ability to send their customers personalized service communications triggered at the most appropriate time, based on past customer behavior. Ford service departments will promote automobile tune-up reminders, dealer specials, and other services throughout the car ownership cycle. GRP enables Ford dealers to deliver targeted marketing campaigns directly to their customers, building long-term loyalty and driving business growth.

"Over the last twelve months, Newgen has enhanced its platform to deliver this groundbreaking GRP application, and the strength of our partnership with Ford fostered its development," said Greg O'Neill, president and general manager of Newgen Corp. "It is an unprecedented opportunity for Ford dealers throughout the country to build customer allegiance in an increasingly competitive market."

"Ford Customer Service Division regards GRP as one of the most advanced service and sales communication opportunities available to our dealers in 2005," said Mitch Lord, FCSD Senior Manager. "Ford and Lincoln Mercury dealers across the country can now take advantage of multiple consumer preferred communication channels to reach their new and used vehicle owners. We believe this will result in greatly improved communication, satisfaction, and brand loyalty for Ford customers."

ABOUT FORD MOTOR COMPANY

Ford Motor Company is the world's second largest automaker, with 345,000 employees and manufacturing and distribution operations in more than 200 countries on six continents. Ford Motor Company's automotive brands include Ford, Mercury, Lincoln, Jaguar, Volvo, Mazda, Aston Martin, and Land Rover. Its automotive-related services include Hertz, Quality Care and Ford Credit. Additional information can be found on Ford's website at www.ford.com.

ABOUT NEWGEN RESULTS CORPORATION

Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a leading provider of online solutions and B2B enterprise channel management services. Newgen combines marketing and customer retention with an in depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen houses vehicle data for 60 million consumers, sends out over 32 million letters, and places 28 million telephone calls annually on behalf of over 5,000 auto dealerships nationwide. Newgen also maintains relationships with leading automotive manufacturers and dealers groups including Audi, BMW, Ford, General Motors, Hyundai, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Saab, Volkswagen, Volvo, plus AutoNation and CarMax Auto Superstores. For more information, call 800-7NEWGEN or visit www.ngresults.com. TeleTech Holdings, Inc., which acquired Newgen in 2000, is a leading provider of integrated CRM solutions for global organizations predominantly in the communications, financial services, technology, government, and transportation industries.

ABOUT TELETECH

TeleTech is a premier global business services company that provides a full range of front- to back-office solutions including customer management, BPO, database marketing, and outsourced services to measurably enhance clients' core customer management processes. TeleTech's proven ability to create innovative strategies, combined with its global technology platform and delivery infrastructure, helps clients increase revenue, lower costs, and delight and retain their customers around the world. TeleTech's products and services, proprietary process, and recognized capabilities to implement complex global projects make the company a valued partner for clients that include Global 1000 businesses and governments. TeleTech partners with clients offering 150 languages, through its more than 33,000 employees, in 17 countries. For additional information, visit www.TeleTech.com.

FORWARD-LOOKING STATEMENTS

This press release may contain certain forward-looking statements relating to future results. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These forward-looking statements are subject to risks and uncertainties that may cause TeleTech's and its subsidiaries' actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to the following: the ability to successfully launch and generate revenue from new product introductions; the ability to achieve the Company's three-year financial goals and targeted cost reductions; the estimated revenue associated with new or renewed client agreements; the possibility of the Company's Database Marketing and Consulting segment not returning to historic levels of profitability; greater than anticipated competition in the customer care market, causing adverse pricing and more stringent contractual terms; risks associated with losing or not renewing significant client relationships, or early termination of a client agreement; the Company's ability to close new business and fill excess capacity; consumers' concerns or adverse publicity regarding the products of the Company's clients; higher than anticipated start-up costs or lead times associated with new ventures or business in new markets; execution risks associated with performance-based pricing metrics in certain client agreements; execution risks associated with achieving targeted annualized cost reductions; the Company's ability to find cost effective locations, obtain favorable lease terms, and build or retrofit facilities in a timely and economic manner; risks associated with business interruption due to weather-related events; risks associated with attracting and retaining cost-effective labor at the Company's customer management centers; the possibility of additional asset impairments and restructuring charges; risks associated with changes in foreign currency exchange rates; economic or political changes affecting the countries in which the Company operates; changes in accounting policies and practices promulgated by standard setting bodies; and, new legislation or government regulation that impacts the customer care industry.

Please refer to the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the year ended 2003 and other more recent SEC filings, for a detailed discussion of factors discussed above and other important factors that may impact the Company's business, results of operations, financial condition, and cash flows. The Company assumes no obligation to update its forward-looking statements to reflect actual results or changes in factors affecting such forward-looking statements. TeleTech, the TeleTech logo, TeleTech On Demand, and Customer Insight Analyzer are trademarks of TeleTech Holdings, Inc.

SOURCE TeleTech Holdings, Inc.

investor relations, Karen Breen, +1-303-397-8592, or Dan Campbell, +1-303-397-8634, or public relations, Julie Lucas, +1-303-397-8555, all of TeleTech Holdings, Inc.