TeleTech Names Patrick L. O'Malley as President and General Manager of Commercial and Government Business Units

             O'Malley to Lead Expansion in Major Vertical Markets

DENVER, Aug. 11 /PRNewswire-FirstCall/ -- TeleTech Holdings, Inc. (Nasdaq: TTEC), a leading global provider of customer management and business process outsourcing solutions, today announced the addition of Patrick L. O'Malley as president and general manager of its commercial and government business units including vertical markets in technology, transportation, travel and leisure, retail, and state and federal government.

O'Malley has developed and marketed outsourcing and service solutions at Sprint, AT&T, and IBM, coming from Sprint Business, where he served as president of the business-to-business services unit. Prior to Sprint, O'Malley helped establish the professional services division within AT&T, securing major sources of revenue for AT&T Solutions. Before his position with AT&T, he developed outsourcing agreements for IBM that eventually evolved into IBM's global services division and led marketing, operations, and sales for IBM in Canada.

"Patrick's extensive background in directing complex business services is strategic to our ongoing efforts to broaden our service offerings," said Kenneth Tuchman, TeleTech's chairman and chief executive officer. "He joins our management team of seasoned executives, who collectively have worked for some of the largest and most successful companies in the world. This strong industry expertise positions TeleTech in a leadership role for customer management services both in the United States and internationally."

ABOUT TELETECH

TeleTech Holdings, Inc. (Nasdaq: TTEC), a leading global provider of customer management and business process outsourcing solutions, strengthens customer relationships for its clients by providing a combination of technologies, processes, and professional services. Headquartered in Denver, Colo., TeleTech's worldwide capabilities are supported by more than 33,000 professionals in North America, Latin America, Asia-Pacific, and Europe. For additional information about TeleTech Holdings, Inc., visit www.teletech.com.

SOURCE  TeleTech Holdings, Inc.
    -0-                             08/11/2004
    /CONTACT:  investor relations, Karen Breen, +1-303-397-8592, or Dan
Campbell, +1-303-397-8634, or media relations, Julie Lucas, +1-303-397-8555,
all of TeleTech Holdings, Inc./
    /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010130/TELETECHLOGO
             PRN Photo Desk, photodesk@prnewswire.com /
    /Web site:  http://www.teletech.com /
    (TTEC)

CO:  TeleTech Holdings, Inc.
ST:  Colorado
IN:  CPR
SU:  PER

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6054 08/11/2004 09:15 EDT http://www.prnewswire.com