TeleTech Brazil Awarded Multi-Year Agreement With TV Cidade

DENVER, April 1 /PRNewswire-FirstCall/ -- TeleTech Holdings, Inc. (Nasdaq: TTEC), a leading global provider of customer management solutions, today announced TeleTech Brazil was awarded a multi-year agreement with Televisao Cidade ("TV Cidade"), a leading provider of cable television, voice and data convergence services in Brazil.

Under terms of the agreement, TeleTech Brazil will provide customer care and technical support to TV Cidade's customers in nine Northeastern States in Brazil, as well as in seventeen cities across the States of Bahia, Minas Gerais, Pernambuco, Rio de Janeiro, Rio Grande do Sul and Sergipe.

TV Cidade is a partnership between several prominent Brazilian television broadcasting groups and the Latin America Infrastructure fund, an investment group headed by GE Capital, AIG and Hicks, Muse, Tate & Furst. In addition to local and national Brazilian broadcast channels, TV Cidade offers expanded service channels such as CNN, ESPN, FOX, HBO, Sony and Warner Brothers, among others. The company also offers other premium communications services such as virtual private networks and broadband.

"TeleTech Brazil's history of delivering high quality, scalable customer management solutions, coupled with their operational excellence were key drivers in our partnership decision," said Lilian Curado, TV Cidade's head of customer care. "Our relationship with TeleTech will provide our customers with unique experiences that strengthen TV Cidade's brand loyalty and enhance our image in the marketplace."

"TV Cidade is a new and innovative player in the Brazilian cable industry," said Marcelo Franca, President of TeleTech Brazil. "We are pleased to be partnering with a progressive organization that understands the value of developing and retaining strategic customer relationships. This agreement further demonstrates TeleTech Brazil's ability to deliver distinctive solutions to a diverse client base across many industries."

TELETECH PROFILE

For twenty years, TeleTech has managed the customer experience for some of the world's largest enterprises. TeleTech's innovative customer care services help companies acquire, serve, grow and retain customers throughout the entire relationship lifecycle. TeleTech offers solutions to a variety of industries including financial services, transportation, communications, government, healthcare and travel. With a presence that spans North America, Asia- Pacific, Europe and Latin America, TeleTech provides comprehensive customer care services to global organizations. Additional information on TeleTech can be found at www.teletech.com .

FORWARD LOOKING STATEMENTS

All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause TeleTech's actual results to differ materially from those expressed or implied by such forward-looking statements, including: TeleTech's ability to predict future revenue and associated costs; lower than anticipated customer interaction center capacity utilization; the loss or delay in implementation of a customer management program; TeleTech's ability to build-out facilities in a timely and economic manner; greater than anticipated competition from new entrants into the customer care market, causing increased price competition or loss of clients; the loss of one or more significant clients; higher than anticipated start-up costs associated with new business opportunities and ventures; the potential volume or profitability of any future technology or consulting sales; TeleTech's agreements with clients may be canceled on relatively short notice; and TeleTech's ability to generate a specific level of revenue is dependent upon customer interest in and use of the products and services of TeleTech's clients. Readers are encouraged to review TeleTech's 2002 Form 10-K and other publicly filed documents, which describe other important factors that may impact TeleTech's business, results of operations and financial condition. TeleTech undertakes no obligation to update its forward-looking statements after the date of this release.

SOURCE TeleTech Holdings, Inc.