DENVER, June 4 /PRNewswire-FirstCall/ -- Percepta, a provider of customer
management solutions to the automotive industry, and Ford Motor Company
Retailer Education & Training received the American Society for Training &
Development (ASTD) Excellence in Practice Award. The award was presented on
May 18 at ASTD's International Conference and Exposition held in San Diego,
California. Percepta is a joint venture between Ford Motor Company (NYSE: F)
and TeleTech Holdings, Inc. (Nasdaq: TTEC), a leading global provider of
customer management solutions.
Percepta designed and developed the award winning "L2e: Learn to Earn"
Web-based training program for Ford. The interactive program provides
training to Ford, Lincoln and Mercury dealerships on how to use the Internet
to attract and retain customers.
"Our analysis revealed our dealership sales departments needed help in
using the Internet to attract and retain customers," said Nancy Nagle,
director, Ford Retailer Education and Training. "We partnered with Percepta
to develop a training program to assist Ford dealerships in interacting with
Internet-informed consumers and to use this information to convert Internet
leads into sales. We are very pleased with Percepta's solution and believe it
has had a positive impact on our dealerships' customer interactions."
"We are delighted to receive this distinguished award in conjunction with
Ford," said Tom Loberto, Percepta's Chief Executive Officer. "Our design is
customized to the dealership environment and provides interactive scenarios
that simulate real-life customer situations. The online training tool allows
for a flexible, 'anytime' learning environment, and we believe it will
significantly improve the customer experience and further strengthen Ford's
global brand loyalty."
PERCEPTA PROFILE
Established in April 2000, Percepta is a global joint venture with Ford
Motor Company and TeleTech Holdings Inc., and provides customer management
services and solutions to the automotive industry. Percepta manages new
product launch communications, customer satisfaction analysis, concern
resolution, dealer assistance, customer management programs and Web-based
sales on behalf of various clients in the automotive industry. Percepta
operates worldwide from locations in Melbourne, Australia, Toronto, Canada,
and Glasgow, Scotland, as well as San Diego, California, Melbourne, Florida
and Dearborn, Michigan in the United States.
FORD PROFILE
Ford Motor Company is the world's second-largest automaker with
approximately 350,000 employees and operations in more than 200 markets on six
continents. Its automotive brands include Aston Martin, Ford, Jaguar, Land
Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services
include Ford Credit, Hertz and Quality Care.
TELETECH PROFILE
For twenty years, TeleTech has managed the customer experience for some of
the world's largest enterprises. TeleTech's innovative customer care services
help companies acquire, serve, grow and retain customers throughout the entire
relationship lifecycle. TeleTech offers solutions to a variety of industries
including financial services, transportation, communications, government,
healthcare and travel. With a presence that spans North America,
Asia-Pacific, Europe and Latin America, TeleTech provides comprehensive
customer care services to global organizations. Additional information on
TeleTech can be found at www.teletech.com.
FORWARD LOOKING STATEMENTS
All statements not based on historical fact are forward-looking statements
that involve substantial risks and uncertainties. In accordance with the
Private Securities Litigation Reform Act of 1995, following are important
factors that could cause TeleTech's actual results to differ materially from
those expressed or implied by such forward-looking statements, including:
TeleTech's ability to predict future revenue and associated costs; lower than
anticipated customer management center capacity utilization; the loss or delay
in implementation of a customer management program; TeleTech's ability to
build-out facilities in a timely and economic manner; greater than anticipated
competition from new entrants into the customer care market, causing increased
price competition or loss of clients; the loss of one or more significant
clients; higher than anticipated start-up costs associated with new business
opportunities and ventures; TeleTech's ability to predict the potential volume
or profitability of any future technology or consulting sales; TeleTech's
agreements with clients may be canceled on relatively short notice; and
TeleTech's ability to generate a specific level of revenue is dependent upon
customer interest in and use of the products and services of TeleTech's
clients. Readers are encouraged to review TeleTech's 2002
Form 10-K, first quarter 2003 Form 10-Q and other publicly filed documents,
which describe in greater detail these and other important factors that may
impact TeleTech's business, results of operations, financial condition and
cash flows. TeleTech undertakes no obligation to update its forward-looking
statements after the date of this release.
SOURCE Percepta, LLC; TeleTech Holdings, Inc.
