SAN DIEGO, Jan. 28 /PRNewswire/ -- Newgen Results Corporation, a wholly
owned subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC), and a leading
provider of customer relationship management (CRM) solutions to the automotive
industry, has completed the development of a web-based promotional tool known
as Marketing Point. The tool is planned to enter a pilot phase in select Ford
and Lincoln Mercury dealers in February.
Developed in conjunction with Ford Motor Company (NYSE: F), Marketing
Point will enable Ford brand managers to deliver promotions to dealers through
a secure, Internet-based application. The dealer can customize the promotions
within the guidelines established by the brand manager, a process that can be
completed in as little as five mouse clicks. The promotions can then be
distributed to consumers via a combination of direct mail, email or the
telephone.
Marketing Point will streamline the promotion process and also measure its
success using campaign oriented customer lists and pre-designed promotional
materials.
Marketing Point has substantial benefits for everyone. Dealers have
access to more effective promotions, consumers will receive materials more
relevant to their needs, and Ford will benefit from improved brand messaging.
In partnering with Newgen, Ford created a cost effective solution to improve
company and dealer marketing abilities.
"Marketing Point enables Ford and its automotive dealers to standardize
their marketing activities to dramatically reduce costs while improving the
effectiveness of their promotional efforts," added Les Silver, Newgen's Chief
Executive Officer. "This is a groundbreaking application, giving dealerships
customizable promotional materials that coincide with the manufacturer's
national advertising campaigns."
ABOUT NEWGEN RESULTS CORPORATION
Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a leading
provider of online solutions and B2B enterprise channel management services.
Newgen combines its expertise in database marketing and customer retention
with an in-depth knowledge of service department operations to deliver highly
targeted and customized solutions to automotive dealers and manufacturers.
Newgen currently supports more than 5,000 auto dealerships nationwide and
maintains relationships with leading automotive companies and dealers groups
including Audi, BMW, Ford, General Motors, Infiniti, Jaguar, Kia, Mitsubishi,
Nissan, Saab, Volkswagen and Volvo. For more information, call 800-7NEWGEN or
visit www.ngresults.com .
TELETECH PROFILE
For twenty years, TeleTech has managed the customer experience for some of
the world's largest enterprises. TeleTech's innovative customer care services
help companies acquire, serve, grow and retain customers throughout the entire
relationship lifecycle. TeleTech offers solutions to a variety of industries
including communications, financial services, government, healthcare,
transportation, and travel. With a presence that spans North America,
Asia-Pacific, Europe, and South America, TeleTech provides comprehensive
customer care services to global organizations. Additional information on
TeleTech can be found at www.teletech.com .
FORWARD LOOKING STATEMENTS
All statements not based on historical fact are forward-looking statements
that involve substantial risks and uncertainties. In accordance with the
Private Securities Litigation Reform Act of 1995, following are important
factors that could cause TeleTech's actual results to differ materially from
those expressed or implied by such forward-looking statements: including
TeleTech's ability to predict future revenue and associated costs, lower than
anticipated customer interaction center capacity utilization; the loss or
delay in implementation of a customer management program; TeleTech's ability
to build-out facilities in a timely and economic manner; greater than
anticipated competition from new entrants into the customer care market,
causing increased price competition or loss of clients; the loss of one or
more significant clients; higher than anticipated start-up costs associated
with new business opportunities and ventures; as well as the potential volume
or profitability of any future technology or consulting sales; TeleTech's
agreements with clients may be canceled on relatively short notice; and
TeleTech's ability to generate a specific level of revenue is dependent upon
customer interest in and use of the products and services of TeleTech's
clients. Readers are encouraged to review TeleTech's 2000 Annual Report on
Form 10-K, first, second and third quarter 2001 Form 10-Qs, and other publicly
filed documents which describe other important factors that may impact
TeleTech's business, results of operations and financial condition. TeleTech
undertakes no obligation to update its forward-looking statements after the
date of this release.
SOURCE TeleTech Holdings, Inc.
CONTACT: investors, Karen Breen, +1-303-397-8592,
karen.breen@teletech.com, or Dan Campbell, +1-303-397-8634,
dan.campbell@teletech.com, both of TeleTech Holdings, Inc.; or media /
dealers, Kathy Townend, Communications Manager of Newgen Results Corporation,
+1-858-346-5000, Ktownend@ngresults.com/
