Percepta Providing 24-Hour Support to Ford Motor Company Customers During Tire Replacement

DENVER, May 30 /PRNewswire/ -- Percepta, a provider of customer relationship management (CRM) services and solutions to the automotive industry, has prepared its customer relationship center in Melbourne, Florida, to help The Ford Motor Company respond to customer inquiries regarding Ford's recent announcement to replace 13 million Firestone tires on its vehicles. Percepta is a joint venture between The Ford Motor Company (NYSE: F) and TeleTech Holdings, Inc. (Nasdaq: TTEC), a leading global provider of customer relationship management services and solutions.

"Customers need access to timely and consistent information during product replacements, so customer communication becomes paramount," said Geoff Smyth, chief executive officer of Percepta. "We have built our business serving customers of the Ford family of vehicles, so we have a unique understanding of each customer's need. Our building a support team of more than 400 members in less than 5 days demonstrates the strength of our capabilities and our commitment to assisting our client, Ford."

Customer service representatives will be available 24 hours a day, seven days a week to answer inquiries until the replacement program is concluded. Other staff members within Percepta's Melbourne, Florida customer relationship center, where most inquiries are being received, will continue to support existing customer service and support programs for Ford and other members of the automotive industry.

INQUIRIES

For more information, or if you have questions, you can contact Ford at (866) 300-1226 or through e-mail at tireinquiry@ford.com

PERCEPTA PROFILE

Established in April 2000, Percepta currently manages new product launch communications, customer satisfaction analysis, concern resolution, dealer assistance, customer relationship management (CRM) programs, and web-based sales on behalf of various clients in the automotive industry and automotive supply chain. Percepta operates around the globe from locations in Australia, Canada, Mexico, the United Kingdom and the United States.

TELETECH PROFILE

Founded in 1982, TeleTech is a leading provider of integrated customer relationship management (CRM) services and solutions for global organizations predominantly in the communications, financial services, government and transportation industries. TeleTech has operations in 11 countries, which include Argentina, Australia, Brazil, Canada, China, Mexico, New Zealand, Singapore, Spain, the United Kingdom and the United States. TeleTech's CRM capabilities, including B2B electronic channel management and database management, help companies inform, acquire, service, grow and retain their customers throughout the entire relationship lifecycle. TeleTech integrates a full spectrum of voice and Internet communications, including custom e-mail response, "chat" and extensive Web co-browsing capabilities. Information regarding TeleTech Holdings can be found on the Worldwide Web at http://www.teletech.com.

FORD MOTOR COMPANY PROFILE

Ford Motor Company is the world's largest producer of trucks and the second-largest producer of cars and trucks combined, marketing and selling approximately seven million vehicles globally through its seven brands last year. Ford Motor Company employs approximately 345,000 people in plants, offices and laboratories to serve customers in more than 200 countries and territories. Ford Motor Company is also one of the largest providers of financial services worldwide through Ford Credit and related businesses. Ford Motor Company provides consumers and commercial financial services through 2,400 branches in 33 countries.

FORWARD LOOKING STATEMENTS

All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause TeleTech's actual results to differ materially from those expressed or implied by such forward-looking statements: lower than anticipated customer interaction center capacity utilization; the loss or delay in implementation of a customer management program; TeleTech's ability to build-out facilities in a timely and economic manner; greater than anticipated competition from new entrants into the customer care market, causing increased price competition or loss of clients; the loss of one or more significant clients; higher than anticipated start-up costs associated with new business opportunities and ventures; TeleTech's ability to predict future revenues and associated costs, as well as the potential volume or profitability of any future technology or consulting sales; TeleTech's agreements with clients may be canceled on relatively short notice; and TeleTech's ability to generate a specific level of revenue is dependent upon customer interest in and use of the Company's clients' products and services. Readers are encouraged to review TeleTech's 2000 Annual Report on Form 10-K and Quarterly Report on Form 10-Q for the first quarter 2001, and other publicly filed documents which describe other important factors that may impact TeleTech's business, results of operations and financial condition. TeleTech undertakes no obligation to update its forward-looking statements after the date of this release.

SOURCE TeleTech Holdings, Inc.

CONTACT: Emily Eikelberner of TeleTech Holdings, 303-894-7360, emilyeikelberner@teletech.com; or Jean Wagner of Percepta, 303-894-4066, jean.wagner@teletech.com/