TeleTech Launches enhansiv(TM) to Deliver World-Class eCRM Technology Solutions on a Remote-Hosted Basis

DENVER, Oct. 23 /PRNewswire/ -- TeleTech Holdings, Inc. (Nasdaq: TTEC), the fastest-growing global provider of customer relationship management and B2B infrastructure services, today announced the launch of enhansiv inc., a subsidiary dedicated to the development, deployment and management of remote-hosted eCRM technology solutions. enhansiv's multi-channel customer relationship management solutions are delivered across a virtual, centralized infrastructure, including the Internet and PSTN (public switched telephone network), enabling companies seeking to implement effective CRM strategies to reap the benefits of faster time to market, economies of scale and a uniform platform across the entire enterprise. enhansiv launched its first product offering on Oct. 1, 2000, enhansiv 1.0. The focal point of the enhansiv technology is based on a deep understanding of true customer value and the business impact of long-term relationships. enhansiv 1.0 integrates its own intellectual property into a highly scalable, web-centric eCRM technology that incorporates a leading-edge contact management component with all customer contact channels, including voice, email, Web chat, Web co-browse, fax and intelligent voice response. The enhansiv 1.0 solution is specifically designed to be open and interface with today's market leading technologies. "As TeleTech changes its business model to address the needs of the marketplace, we once again demonstrate our thought leadership within the industry," said Ken Tuchman, founder and chairman of TeleTech. "Over the past 18 months we developed a deliberate strategy to enter the remote-hosted marketplace, and today's announcement marks the successful execution of this strategy. TeleTech's experience in successfully managing customer relationships for Global 1000 companies for the past 18 years gives us first-hand knowledge of the importance of scale and a solid market positioning with major brands across the globe -- two key success factors to the launch of enhansiv." In today's market, large enterprises face tremendous challenges implementing customer-centric strategies because of the inconsistencies and complexities inherent in the integration of disparate customer management platforms across the organization. enhansiv's technology offering is designed to address this challenge, providing a cost-effective solution that delivers speed of deployment, scalability and a centralized infrastructure across various environments and customer interaction channels. Engineered for maximum scalability, enhansiv's remote-hosted technology solutions provide enterprises all of the functionality of the latest technologies without the burdens of tremendous capital expenditures, training and maintenance of an in-house telecomm team and upgrading and updating equipment. "The flexibility of enhansiv's solutions present new competitive contact center models for TeleTech, opening the door to new markets and opportunities," said Scott Thompson, TeleTech CEO and president. "We are driving a change in the industry. Through enhansiv, TeleTech can aggressively attack the insource market, which is estimated to be orders of magnitude larger than the traditional outsource market." Thompson continued, "enhansiv also presents TeleTech with a tremendous opportunity to drive efficiencies in its internal operations. By piping the enhansiv technology into our own centers we can avoid the build-out of costly data centers within each new customer interaction center as well as reduce the number of data centers required to support our existing global operations. This has the potential to drive down our internal infrastructure costs going forward. We believe this centralization strategy will create a disruptive cost paradigm and provide TeleTech with a strong competitive advantage within the industry." enhansiv encompasses TeleTech's existing automated solutions division, Intellisystems, its systems integration division, Cygnus Computer Associates, as well as a recently acquired research and development entity, Freefire. The combined resources of these entities, coupled with the company's direct relationship with TeleTech, provide enhansiv with a leading edge in the eCRM solutions delivery arena. enhansiv can leverage these entities' multi-years of experience and expertise in multi-media and Internet eCRM solutions and build upon their existing relationships with Global 1000 clients. Milos Djokovic, TeleTech's chief technology officer and founder and former CEO of Cygnus Computer Associates, assumes the role of chief executive officer of enhansiv. There are currently 220 TeleTech employees dedicated to enhansiv, which is headquartered in Irvine, Calif. enhansiv will market and sell its solutions directly through its own sales force, as well as indirectly through TeleTech's global sales team and through relationships with leading systems integrators. A number of customers have been identified and are participating in the launch of enhansiv 1.0. "enhansiv has developed the next-generation of eCRM software for delivery via virtual channels," said Milos Djokovic, enhansiv CEO. "Today's complex environments demand a more sophisticated platform, immediacy and affordability, which is what enhansiv brings to the marketplace." enhansiv currently offers the following: -- enhansiv Channel Manager: an integrated multimedia routing engine based on Internet technologies and an advanced rules engine providing integration of all customer contact channels (including voice, email, chat, collaborative browsing, fax) in both a push and pull interaction model; unified, holistic reporting for a given customer; and interaction routing based on customer value. -- enhansiv Virtual eCRM: an eCRM front-end which facilitates the support of operational processes such as Order Management, Case Management and Contact Management; and incorporating fully-automated customer self-support via telephone and the Internet using a patented multi-user expert system. -- enhansiv Hosted Services: designed and built to support the robust network and systems infrastructure required to deliver enhansiv's virtual eCRM solution in a timely manner from anywhere over any media including VOIP (Voice Over Internet Protocol). -- enhansiv Professional Services: requisite software and strategy engineering services and solutions for the eCRM marketplace, enabling clients to integrate both their legacy systems and customer service applications with varied customer contact channels. ENHANSIV PROFILE enhansiv was founded in 2000 with the vision of revolutionizing how businesses deploy customer relationship management solutions. enhansiv benefits companies by allowing them to have a centralized infrastructure for their eCRM functions offered via remote-hosted technology solutions. enhansiv is unique in the marketplace, offering businesses of all sizes a choice and providing clients with a holistic approach to meeting their strategic eCRM needs. enhansiv is emerging as the leader in delivering businesses integrated, channel independent, hosted eCRM solutions across a wide variety of industries. Information regarding enhansiv can be found on the Worldwide Web at http://www.enhansiv.com. TELETECH PROFILE Founded in 1982, TeleTech is the leading provider of integrated, eCommerce-enabling customer relationship management solutions (eCRM) for global organizations predominantly in the telecommunications, financial services, technology, government and transportation industries. TeleTech has operations in ten countries which include Argentina, Australia, Brazil, Canada, Mexico, New Zealand, Singapore, Spain, the U.K. and the U.S. TeleTech's eCRM capabilities, including B2B electronic channel management and database management, help companies inform, acquire, service, grow and retain their customers throughout the entire relationship lifecycle. Its innovative customer interaction platform, CyberCare, integrates the full spectrum of voice and Internet communications, including custom e-mail response, "chat" and extensive Web co-browsing capabilities. Through 43 customer interaction centers in the Americas, Europe and Asia, TeleTech couples high-velocity e-infrastructure service deployment with premier quality e-customer relationship management to assure our clients unparalleled success in acquiring, retaining and growing customer relationships. Information regarding TeleTech Holdings can be found on the Worldwide Web at http://www.teletech.com. FORWARD LOOKING STATEMENTS All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause TeleTech's actual results to differ materially from those expressed or implied by such forward-looking statements: lower than anticipated customer interaction center capacity utilization; the loss or delay in implementation of a customer management program; TeleTech's ability to build-out facilities in a timely and economic manner; greater than anticipated competition from new entrants into the customer care market, causing increased price competition or loss of clients; the loss of one or more significant clients; higher than anticipated start-up costs associated with new business opportunities and ventures such as enhansiv; TeleTech's ability to predict the potential volume or profitability of any future technology or consulting sales; TeleTech's agreements with clients may be canceled on relatively short notice; and TeleTech's ability to generate a specific level of revenue is dependent upon customer interest in and use of the Company's clients' products and services. Readers are encouraged to review TeleTech's 1999 Annual Report on Form 10-K , Quarterly Reports on Form 10-Q, for first and second quarters 2000, and other publicly filed documents which describe other important factors that may impact TeleTech's business, results of operations and financial condition. TeleTech undertakes no obligation to update its forward looking statements after the date of this release. SOURCE TeleTech Holdings, Inc.

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CONTACT: Kirsten Hamling, Investor Relations of TeleTech
Holdings, Inc., 303-894-7379, kirstenhamling@teletech.com