The competitive landscape for payers will never be the same. Healthcare providers are entering the insurance business, insurers are developing provider practices and in the meantime the Affordable Care Act has brought millions of new members into the mix. This convergence of disruptive forces is driving a consumer-centric model that is unfamiliar and challenging. Systems and processes designed for large group support need to be transformed to new models focused on understanding and meeting individual member’s needs.
We help payers identify, develop and grow lasting relationships with a member-centric approach:
- Acquisition: We employ the latest in Search Engine Optimization and digital marketing to help clients acquire new members by becoming visible in an increasingly noisy digital world. The benefits include: higher marketing ROI, compressed lead to close time and deeper customer engagement.
- Member Services: From member enrollment and claims, to administration and on-boarding services, we provide the processes, technology and licensed associates needed to move quickly and effectively. Our Medicare services are designed to help plans gain or maintain a high CMS Five Star rating.
- Member Management: Our analytics and consulting expertise increases individual member value through predictive modeling, life cycle mapping, and personalized touch points based on member segmentation.
Our solutions help companies with:
Improve Search Engine Optimization
by 20% to acquire new members
in the digital environment
Member sales acquisition
services to compress lead
to close cycle
Member enrollment services with
licensed benefit associates
On-boarding services for
first time member touch points
Member experience business
Claims information customer care services
Outreach and campaign services
to maintain customer engagement
Customer journey maps and
investment strategies to drive higher
LTV of your member segments
Design segment-based treatment
strategies for your member base
Interaction analytics to drive
insight: Call prediction and Customer
Multichannel technology that
can optimize product silo design
Featured Payers Case Study
Removing the Friction
A large insurance provider was acquiring a mid-size company, and wanted to use the opportunity to improve the member experience. An upgrade in the telephony system for the entire organization was required that blended two platforms. Our solution allowed the client to integrate systems at its own pace, lower costs and make it easier for members to find the support that they needed.