Consumers are sending a clear signal to media providers and publishers: Keep me interested, or I’m likely to move on. In an industry that barrages customers with messages and options, the only way to stay interesting is to understand your customers and provide them with content that they care about, at the right time and through the right communication channel. We help media companies establish and maintain dialogues with their subscribers and advertisers that increase revenue and improve retention.
Our services support the entire
subscriber life cycle including:
- A search-to-sales capability that closes the loop between demand generation and revenue generation.
- Care services that use social learning and knowledge management tools to help customers and the front-line associates who support them.
- Retention and loyalty programs that leverage customer insight to increase engagement.
Featured Media Case Study
Transforming an Industry
A leading Australian media company needed help creating a customer-centric business model that would focus on service differentiation and sales velocity. We delivered a blueprint for a streamlined, integrated multichannel operation that is boosting revenue, exceeding operational goals and elevating customer satisfaction.