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Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.

Podcast: “People Marketing” Strategies for the 21st Century Customer

Your employees are your best asset and could be your most important marketing tool. Jeanniey Mullen, global CMO of professional services firm Mercer, details how to leverage employee passion and creativity through “people marketing” to inspire customers and one another. She and Jeff Marcoux also discuss the role of CX in the gig economy.