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Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.

Podcast: Demystifying AI to Create Magic Moments

Artificial intelligence is being applied in the B2B world so that business outreach moves from “pitches” to valuable conversations that prospects actually want to have. Everstring CEO JJ Kardwell and Jeff Marcoux discuss how to create these magic moments in the B2B customer journey.