Customer Journey Mapping Comes into Focus
Many businesses aspire to be data- and insights-driven for good reason. Data and analytics fuel smarter business decisions and help differentiate customer experiences. Furthermore, the competitive landscape is shifting rapidly and it’s driven by savvy applications of technology and data. But leveraging data effectively includes a number of operational and cultural challenges and as these stats show, many companies have a long way to go before they can claim to be truly data-driven businesses.
Posted with permission from 1to1 Media, 2016.