A Proactive, Data-Driven Approach to Lease Loyalty

 

 

59,000 new auto sales. $296 million in incremental profit. These are the results one auto giant realized when it applied a personalized approach to its lease loyalty program.  

 

 

It can cost as much as 7 times more to retain an existing customer than it does to acquire a new one. Knowing that, one of our clients, a global auto manufacturer, wanted to up-the-game of its lease loyalty program. It recognized that if it could convert its existing lessees from one-time customers into life-long partners, it would realize the benefits for years to come.

To help our client reach its goals, we designed and implemented a data-driven, personalized outreach program. So far, the program has generated strong results for the auto leader, including:

 

50 percent increase in customers’ likelihood to sign a new lease

Over 59,000 new auto sales

$296 million in incremental profit

 

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