The Rise of the Technology-Enabled Marketer


How technological advances are enabling a new kind of real-time, personalized level of engagement with customers and better demand generation results for marketers.

The world as we know it has changed. New tools and technologies have given customers access to more information than ever before. As a result, they are now largely in control of the conversation. To remain competitive, marketers need to find ways to engage customers on their own terms. That means delivering in-the-moment experiences that appeal to customers’ unique needs. Those marketers who are able to accomplish this will inevitably be rewarded with strong business results. In fact, a recent research study revealed that 39 percent of marketers who used personalized real-time marketing realized an 11-30 percent lift in conversion rates.

In this eBook, learn how new marketing technologies are enabling marketers to keep up with the change and reach their goals. Discover:

Insight into how marketing technologies have evolved

Six technology-led marketing disciplines that are making the biggest impact

What marketers can do to move their organizations forward


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