Lead Nurturing Strategy Lifts Sales 45%

Identifying and converting leads is a challenge – especially in the ultra-competitive wireless industry.

One of our clients, a wireless industry leader, was having a hard time finding and winning over new customers. We applied analytics to help our client identify its most valuable leads, and then used a combination of digital marketing and outbound call campaigns to nurture the leads, and turn them into sales.

The results of the lead nurturing program were solid:

45% lift in sales

$1.5B in annual sales revenue

91% increase in device upgrades

 

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