A Data-Driven Approach to Customer Loyalty

 

It can cost as much as 7 times more to retain an existing customer than it does to acquire a new one. Knowing that, one of our clients, a global auto manufacturer, wanted to up-the-game of its lease loyalty program. It recognized that if it could convert its existing lessees from one-time customers into life-long partners, it would realize the benefits for years to come.

To help our client reach its goals, we designed and implemented a data-driven, personalized outreach program. So far, the program has generated strong results for the auto leader, including:

50 percent increase in lease renewals

80,473 in new vehicle sales

$423 million profit from new sales

 

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9197 South Peoria Street
Englewood, Colorado, U.S.A.
80112-5833
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CONTACT US

Global Headquarters
9197 South Peoria Street
Englewood, Colorado, U.S.A.
80112-5833

Phone:
+1 800 TELETECH
(835 3832)

Outside of the U.S.
+1 303 397 8100

 
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