A Data-Driven Approach to Customer Loyalty

 

It can cost as much as 7 times more to retain an existing customer than it does to acquire a new one. Knowing that, one of our clients, a global auto manufacturer, wanted to up-the-game of its lease loyalty program. It recognized that if it could convert its existing lessees from one-time customers into life-long partners, it would realize the benefits for years to come.

To help our client reach its goals, we designed and implemented a data-driven, personalized outreach program. So far, the program has generated strong results for the auto leader, including:

50 percent increase in lease renewals

80,473 in new vehicle sales

$423 million profit from new sales

 

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NEWS & EVENTS
TeleTech Announces Second Quarter 2017 Financial Results
TeleTech Welcomes Jeff Marcoux as Vice President, Product Marketing

Customer Experience Solutions and Marketing Innovation Expert Bolsters Customer Experience and Service Design Acumen
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TeleTech Announces Second Quarter 2017 Financial Results
TeleTech Welcomes Jeff Marcoux as Vice President, Product Marketing
Customer Experience Solutions and Marketing Innovation Expert Bolsters Customer Experience and Service Design Acumen
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