A Proactive, Data-Driven Approach to Lease Loyalty

It can cost as much as 7 times more to retain an existing customer than it does to acquire a new one. Knowing that, one of our clients, a global auto manufacturer, wanted to up-the-game of its lease loyalty program. It recognized that if it could convert its existing lessees from one-time customers into life-long partners, it would realize the benefits for years to come.

To help our client reach its goals, we designed and implemented a data-driven, personalized outreach program. So far, the program has generated strong results for the auto leader, including:

50 percent increase in lease renewals

80,473 in new vehicle sales

$423 million profit from new sales


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