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Three Ways to Drive More B2B Sales
B2B customers do their homework before engaging with sales associates. They research their options online, and use community forums and other digital touchpoints to guide their decision-making.
While all these channels may seem overwhelming, they actually present opportunities for B2B account managers to engage customers with relevant and timely messaging – in their customers’ channels of choice.
In this article, discover three simple ways to drive improved B2B sales results in the digital era, including:
Encourage sales associates to act like consultants
Integrate sales and marketing efforts
Develop a clear and holistic marketing roadmap
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