Experience Matters: Data — The New Currency of Differentiation
Aug 2, 2012 by Mark Grindeland, Chief Marketing Officer at TeleTech in Customer Experience, Sales and Marketing, Strategy, TechnologyData is the lifeblood of a company. It’s what separates you from the competition. Are you using your data to compete effectively? TeleTech CMO Mark Grindeland discusses the importance of using data from an executive-level perspective.
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